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Willow Springs Reimagined

Willow Springs Reimagined

Event Date
Saturday, October 17, 2026
Event Location
Willow Springs International, Rosamond, CA 93560

We're bringing our second hybrid auction to the fastest road course in the West — and we want your car to be part of it.

Following the success of our first live auction at the Velocity Invitational, Cars & Bids will be onsite with a special collection of vehicles displayed at the track, with bidding both online and in person. This unique format gives sellers the opportunity to put their cars in front of one of the country’s most engaged automotive communities.

Seventeen cars. Under two hours. Over $4 million.

In May, Cars & Bids became the first online auction platform to run a live auction at a major motorsport event. Seventeen cars crossed the block in a single afternoon, with bidders standing in the paddock and bidders across the country chasing the same cars. Check out some highlights below.

Take Your Place in the Willow Springs Collection

We're looking for a group of exceptional vehicles to join us in our second hybrid auction experience.

Two Markets at Once

Get the best of both worlds: 14 days of online exposure and bidding on Cars & Bids, followed by a live room of enthusiast buyers at the close. Your car gets more time, more eyes, and more opportunities to find the right buyer.

Exceptional Marketing Reach

Cars & Bids brings a massive, enthusiast-driven audience to every auction. Our marketing channels generated 2.1M+ views across our Velocity Collection vehicles, helping create the exposure and competition behind multiple world-record results.

$1,000 Flat Seller Fee

Participate for just $1,000, instead of giving up 10% or more of your final sale price. On a $653,000 sale, a 10% commission would cost $65,300. Your cost: $1,000.

More exposure. More buyers. More opportunity to make history. Submit your car below to get started.

Curated Selection — A small group of exceptional vehicles

14 Day Premium Auction — October 3-17, closing live at the raceway

Maximum Exposure — Featured across Cars & Bids social and content platforms

On Site Display — Willow Springs Raceway - October 17

Seller Perks — Complimentary access, and tickets

Seller Fee — $1,000 flat

About Willow Springs Reimagined

Under new ownership, America’s oldest permanent road course has been transformed into a premier destination for automotive enthusiasts. The second annual Willow Springs Reimagined event will bring thousands of enthusiasts together for wheel-to-wheel racing, time attack, historic race cars, and an incredible display of vehicles.

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Why Cars & Bids?
  • 36K+
    Auctions completed
  • $800M+
    Value of cars sold
  • 80%+
    Sell-through rate
  • 1.1M+
    Registered Cars & Bids members
Our customers love us!
Folken88Sep 26Helpful folks coached me on how to take pictures & present the vehicle. They helped me figure out a reserve and manage the auction. They were excellent during the post sale negotiation. I'd definitely use c&b again!
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2026.9.24-7-production: 9/24/2026, 9:20:18 PM